Alex Ng-Upsize 3d Puzzle-Pony Alex Multifunctional Rocking Horse

At Design Interviews

Interview with Alex Ng : Frank Scott: What is the main principle, idea and inspiration behind your design?. Alex Ng : Play mat is one of the essential item for baby, infant and toddler. However when baby grows up to a kid, it becomes unnecessary. Therefore, my design idea is to extend its product life to be able to transform the play mat to a secondary functional product, "Rocking Horse". Even though if the user grows up to be a teenager or an adult, it can still be a home decoration with the simple and nice design. In other words, I hope a longer product life could help the world with less abandoned products. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Alex Ng : Safety, function, materials .Frank Scott: What are your future plans for this award winning design?. Alex Ng : The design is ready to launch in this year; "2014". I am planning to continue to design a series of ridable characters. The idea of turning the play mat to other products is great, especially it is in valuable size. It might be turned into something else in the future other than just a ridable product. .Frank Scott: How long did it take you to design this particular concept?. Alex Ng : The project started in April 2013. It took almost a year to the final outcome. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Alex Ng : The design was commissioned. My friend Van Ho and Karl Ho came to me looking for some new product designs that made out of soft materials. This was because their family business is a PU foam manufacturing that seek for new product line. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Alex Ng : The design is being produced by Van Ho and Karl Ho's company. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Alex Ng : I am the only designer of the work. .Frank Scott: Who is the target customer for his design?. Alex Ng : For safety reason, Pony Alex is targeting the customers between the age of 3 to 8. .Frank Scott: How did you come up with the name for this design? What does it mean?. Alex Ng : My friend as well as my team now, they called it Pony Alex because this is my first personal design in product; in the term of manufacturing. .Frank Scott: Which design tools did you use when you were working on this project?. Alex Ng : Pencil sketching for the concept and structure design for sure. Photoshop and illustrator for AW. Rhino for 3D rendering and Solidwork for engineering drawing. All the files were switched around between those softwares to complete the presentation. .Frank Scott: What is the most unique aspect of your design?. Alex Ng : The rocking horse - "Pony Alex" can be assembled from the pieces of play mat. It does not require any hard plastic to hold the pieces, which is new in the market. The structure have been developed well that the joints of every piece can secure itself when weight-force applies on the seat. The heavier the rider is, the better structure will hold. It complies with ASTM F936-11 toy safety standards and passes the weight-loading test. Pony Alex is able to support the weight up to 150 lbs. on the seat. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Alex Ng : Yes, I worked with the technician who advised the suitable hardness of EVA foam. .Frank Scott: How did you decide to submit your design to an international design competition?. Alex Ng : The project won the Best of the Fair at Hong Kong Toys and Baby Products Award in January 2014, in the category of Baby Toys & Activity. My team encourages me to submit my design to more competitions. .

Alex Ng-Upsize 3d Puzzle-Pony Alex Multifunctional Rocking Horse Images:

VIA: http://www.design-interviews.com/design.php?ID=34196

End of the article, click here to go back to previous page, or alternatively go back to Design Peek homepage.

Design Shop
Copyright © 2010 - 2017 Design Peek - designpeek.com - All Articles