Design Peek

Fila Sports

Kid Shoes

Friday, 28 March 2025

FILA Kids Amore

Fila Kids Amore embodies a loving embrace, inspired by parental care. The straps form a heart shape when placed together, creating a warm visual. The dual layer sole blends science with comfort soft TPU ensures flexibility, while the ultra thin rubber outsole provides stability. Tempur material enhances cushioning and support. Sustainable, breathable materials and an easy to clean upper ensure durability. Thoughtfully designed, this shoe supports children's healthy development with every step.

Xinming Liu

Cultural Storytelling Trendy Toys

Thursday, 27 March 2025

Dunhuang Lute

The pipa (Chinese lute) is one of the most frequently depicted instruments in Dunhuang murals, with 689 different representations. The pipa's performance evolved over time, from the powerful plucking style of the Tang dynasty to the more delicate finger plucking that expressed deep emotion. This evolution inspired the toy design, combining cultural heritage with a modern, engaging format to introduce the rich history and expressive power of the pipa to younger audiences.

Harun Ayaydın

Multifunctional Bed

Wednesday, 26 March 2025

Atlas

The Atlas provides ergonomic usage conditions with its timeless design and over 15 years of experience. It is spacious enough to allow families to sleep next to their children if needed. It can also be used safely by mothers who use a bedside cradle during the newborn period. Additionally, it can be fitted with extra attachable safety barriers to ensure safety and comfort while supporting the child's independence. This product can be easily adapted for a teenager's room in the future, making it highly versatile for different stages of a child's life.

Cristina Falcon

Kids Knife

Tuesday, 25 March 2025

Klyv

Klyv is an ergonomic knife designed for children aged two and up, created by designer Cristina Falcon. Its unique wedge-shaped blade aligns with young users' natural cutting instincts, fostering motor skills and kitchen confidence while reducing accident risk. The knife encourages family participation in meal prep, promoting healthy eating habits while integrating sustainable materials like polypropylene with 30 percent wheat straw and plastic-free kraft packaging. Klyv enables children to develop fine motor skills and independence in the kitchen, making cooking a fun and safe experience.

Shenzhen Elephant Splash Technology

Backpack

Monday, 24 March 2025

Shukiku Fun

The product reduces weight, protects children's spine and prevents injuries such as spinal curvature through a scientific carrying system and correct carrying techniques. It is made of lightweight, quality, technological EVA material that feels sturdy and comfortable. The playful and colorful design coupled with the large interior makes it suitable for a variety of occasions. The additional hook and loop pencil case enhances the overall appeal and functionality of the product.

Hot Wheels RC Design Team

Toy Controller

Sunday, 23 March 2025

Hot Wheels Monster Truck RC

Launching in 2025, Mattel's new Hot Wheels Monster Truck RC Controller ups the excitement of RC play for core fans, while being inclusive of new users who may have a variety of unique mobility and dexterity needs. The core innovation HW design teams uncovered is based on consumer insights, specialist input, and user testing, and aligns with Mattel's mission to create innovative products and experiences that inspire fans, entertain audiences and develop children through play.

Design Peek

FILA Kids Amore

Dunhuang Lute

Atlas

Klyv

Shukiku Fun

Hot Wheels Monster Truck RC

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FILA Kids Amore

Dunhuang Lute

Atlas

Klyv

Shukiku Fun

Hot Wheels Monster Truck RC

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