Design Peek

JingDong Own-Brand Design Team

AI Companion Robot

Thursday, 27 August 2026

Jojo

Jojo is an artificial intelligence companion toy for children. The soft body is made from recycled plush materials. A voice system supports conversations in several languages. A memory function allows Jojo to develop a distinct personality over time. A small display shows emotional states through animated eyes. A silicone layer around the electronic parts keeps the toy soft to hold, and openings in the layer let the microphone and speaker work clearly. Jojo measures 10.5 by 9.5 by 10.5 centimeters and weighs 159 grams and can be carried as a wearable accessory.

Ningbo Baby First Baby Products Co., Ltd

Safety Seats

Wednesday, 26 August 2026

Babyfirst Genius Pro R156

Babyfirst Genius Pro R156 is a baby car seat for children aged from 0 to 7 years. The seat offers ample seating space and a wide range of reclining angles in both rear and forward facing positions. Partitioned cushions give support to the head and spine, and the seat fabric is highly breathable. A Super Side Protection system combines a honeycomb side module, an air bag, high performance EPS material and double shells. Rotation and reclining angle can be adjusted with one hand. The cover is made of fabric from recycled PET bottles.

Lili Gendelman

Construction Toy

Tuesday, 25 August 2026

Tri

Tri is a wooden construction toy that offers the possibility of creating unlimited shapes. It combines the tradition of wooden toys with contemporary design. Classic carpentry meets today's sustainable materials, technologies and techniques. It is both a creative game, made for fun, and a design object created to inspire art lovers. Tri prompts imagination, motor skills, decision-making and concentration. It explores geometry, balance and spatial composition. Each piece is hand-finished with non-toxic natural oils, providing a smooth effect that highlights the wood's natural grain.

Fila Sports

Kid Shoes

Monday, 24 August 2026

FILA Kids Amore

Fila Kids Amore is a shoe designed for children. The design is inspired by the idea of a loving embrace, and the two straps form a heart shape when placed together. A dual layer sole supports comfort and movement. The soft TPU midsole follows the arch of the foot, while the ultra thin rubber outsole adds stability. Tempur material improves cushioning, fit and shock absorption. Breathable biodegradable materials and an antibacterial lining help keep feet dry. Adjustable straps let children fasten the shoes without help, and the upper is easy to clean.

Lumi Liu

Cultural Storytelling Trendy Toys

Sunday, 23 August 2026

Dunhuang Lute

The pipa (Chinese lute) is one of the most frequently depicted instruments in Dunhuang murals, with 689 different representations. The pipa's performance evolved over time, from the powerful plucking style of the Tang dynasty to the more delicate finger plucking that expressed deep emotion. This evolution inspired the toy design, combining cultural heritage with a modern, engaging format to introduce the rich history and expressive power of the pipa to younger audiences.

Harun Ayaydın

Multifunctional Bed

Saturday, 22 August 2026

Atlas

Atlas is a multifunctional bed designed for babies, children and teenagers. The bed is wide enough for a parent to sleep beside a child when needed. Atlas can be used with a bedside cradle during the newborn period, and later with attachable safety barriers that support both safety and independence. The bed is made entirely of oak wood and finished with a water based varnish that contains no lead. Edges and lines are rounded, and the slats are closely spaced. Rounded feet and a panel under the bed distribute weight evenly for long term use.